Major trends in Vietnam’s consumer market

Major trends in Vietnam’s consumer market

Vietnam’s middle class - the foundation of consumers - is rising fast: in 2030, 49% of households will have annual disposable income of US$5,000 to US$15,000, an increase of 33.8% from that in 2018.
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Vietnam becomes second largest exporter of lychees

Vietnam becomes second largest exporter of lychees

Vietnam has become the second largest exporter of lychees in the world, accounting for 19 percent of the global market share, according to the International Society for Horticultural Science (ISHS).
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