As a member of Taiwan-listed multi-sector FIH Regent Group, with its foothold in Beijing, Berlin, Porto Montenegro, Taipei and Singapore, the brand has been eyeing ways to expand in Asia, especially Việt Nam.

“With its pleasant climate, rich culture, wonderful food, fascinating natural sights and improved transport infrastructure, Southeast Asia is considered a popular tourist destination,” Ralf Ohletz, the group’s president of design and concepts, said in a speech at BIM Group’s media briefing on August 17.

Ohletz said rapid economic growth was transforming the region from a budget travelers’ must-visit hotspot to one of the top choices for luxury travelers, where Việt Nam is a hidden gem waiting to be discovered.

Ohletz said there was a shortage in hospitality products that were exclusive and classy in Phú Quốc and Hạ Long, the country’s popular tourist destinations.

“Regent Hotels and Resorts wants to bring a whole new luxury accommodation experience to all the guests traveling to Việt Nam,” he said.

Lê Minh Dũng, executive director of BIM Group’s property business, said at the briefing that BIM Group was working with Regent Hotels and Resorts on the development of a luxury resort in Hạ Long and in Phú Quốc.

This would mark the return of the global hospitality brand to Việt Nam after years of absence.

Previously, Regent Hotels and Resorts joined in the development of the luxury resort The Nam Hải in Việt Nam’s central region.

The participation of global brands in Việt Nam’s hospitality market will boost competition and set new market benchmarks, according to Ohletz, who added that quality would become the decisive factor in its success.

BIM Group has partnered with many leading global hospitality brands, such as the InterContinental and Fusion Suites, on many of its developments, offering world-class products and services.

Quảng Ninh Province–based BIM Group’s flagship projects include 155ha mixed-use Phú Quốc Marina on Phú Quốc Island and the 248ha Hạ Long Marina Urban in the northern province, which consists of a line-up of high-profile component projects.

(Source: VietnamEconomy)